SVP of Global Narrative

Establish the Verbal Identity: Create a master guide for tone. This includes specific words to use and lists of phrases to ban. Oversee Content Pillars: Direct the strategy for blogs, white papers, and social media. Ensure the message remains tight. Executive Ghostwriting: Draft key speeches for the leadership team. Make the CEO sound human and brilliant at the same time. Product Copy Leadership: Review the language inside the app or on the shelf. UX writing is part of the brand experience. Crisis Messaging: Lead the response when things go wrong. Precise wording prevents legal disasters. Cross Department Alignment: Train the sales team to talk like the marketing team. Remove the friction of mixed messages.

Narrative Strategy You must possess the ability to build a cohesive brand voice from scratch. This requires a deep understanding of linguistics and audience psychology. Every word choice acts as a brick in the brand wall. Strategic Content Architecture Managing a content calendar across multiple channels demands high level organization. You have to see the big picture while tracking every comma. blogs and white papers must feel like they belong to the same person. Executive Presence Ghostwriting for leadership is an art form. You need to capture the specific cadence of another person. It requires a high degree of empathy and sharp wit. The CEO needs to feel accessible. User Experience Writing Product copy is about clarity. You bridge the gap between technical features and human needs. Every button and alert message defines the relationship with the customer. Crisis Management Keeping a cool head during a PR storm is vital. You write with legal precision while maintaining a warm tone. Quick thinking saves reputations. Organizational Coaching Training sales teams is the final step. You turn marketing jargon into conversational scripts. This ensures a uniform experience for every single lead.